Miami-based startup ‘Finally’ is delivering a true accounting solution for small business business owners and integrating tools Stripe, Xero, Gusto, and many more to fuel functions such as bookkeeping, payroll, and more.
Finally has raised $10 million, during a funding round this February. This follows their $95 million debt/equity Series A raise back in March 2022.
“SMBs need tools to solve immediate problems and provide immediate gratification,” Finally’s Felix Rodriguez said, according to Refresh Miami. “SMBs need tools to solve immediate problems and provide immediate gratification.”
“We’ve always had to have our books done,” Rodriguez added. “We always had to understand the levers. Whether it was we wanted to get a loan, or we wanted to get investment for our business, or eventually even sell – we sold three businesses – you really have to understand the levers that helped your business grow. The only way to do that is by having a grasp on your numbers and being current.”
“SMBs are overlooked,” he said. “We’re seeing a lot of talent from everywhere want to come to South Florida. There’s no shortage of talent here, and we’re seeing a lot of investors come down for meetings.”
